…r the auto industry. In 1995, Schneider and his team concepted “Cuervo Nation” for Jose Cuervo Tequila, Diageo, an unprecedented integrated event-marketing campaign that he is still executing for Cuervo today. Later, Schneider created the POX Secret Agent viral marketing campaign widely recognized in Businessweek, the New York Times Magazine and the book Buzz – Harness the Power and Influence and Create Demand. This project has since become a Harv…
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Sign up for Jai Uttal’s Awakening Bhakti online course
…Sign up for Jai Uttal’s new Awakening Bhakti online course starting March 1 on Where Is My Guru! Dive into the vast ocean of Bhakti Yoga through singing, Japa, prayer, offering, laughing and crying. Awaken and nourish the seed of devotion within yourself in this four week online course. Share, explore and open your heart through mantra, song and Divine remembrance….
Read More »Catch Graham Colton's online StageIt show
…Graham Colton is performing a special online StageIt show on Monday, August 11 at 8pm EDT. Tune in to hear the “Lonely Sessions Acoustic.” Grab Tickets…
Read More »Join Jennifer Knapp and Margaret Becker for online Christmas show tonight
…Celebrate the season by joining Jennifer Knapp and Margaret Becker for an online Hymns of Christmas show via Concert Window tonight at 8pm CT!…
Read More »Frances Cone included among NPR's "Best of What We Saw" at SXSW
…NPR’s All Songs Considered features Frances Cone as the best of what they saw at SXSW 2017. Check out the episode here….
Read More »Tall Heights featured in Paste Magazine's "The Best of What's Next"
…Tall Heights chatted with Paste Magazine about their songwriting process for “The Best of What’s Next.” Catch them in Germany as they wrap up their first European tour!…
Read More »Marketing
…to build relationships with their fans. UFO helps artists maximize these connections by ensuring that each artist’s online presence is a genuine extension of their onstage identity.” Jana Fisher is an artist manager and digital marketing expert who has been with United For Opportunity since 2009. Her deep knowledge of the entertainment industry encompasses talent management, social media, email marketing, crowdfunding, branding, digital and print…
Read More »StyleCarrot calls The Verb “One of Boston’s Best Boutique Hotels”
…Nice writeup and photos of The Verb Hotel, curated by Invasion Group client the David Bieber Archives, in StyleCarrot….
Read More »Distribution
…ial fan to a branded artist site in order to capture all possible information on the person buying music. Obviously this creates the opportunity for the artist to communicate with their fan. We also put a tremendous effort to drive potential fans to see a live performance, sign up for the artist’s e-mail list, meet the band and buy product at the show. This is the best retail experience as it includes the live experience, a personalized moment wit…
Read More »Internships
…of my life. After graduating SUNY New Paltz and looking to further my passion for music, I decided to look for an internship at an independent record label and joined United for Opportunity. UFO was the perfect model as most artists are going indie nowadays. In addition, I was learning from the best as Steven Saporta and Peter Casperson are veterans in the music industry. In my time at UFO, I’ve learned how the industry is changing and why so many…
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