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About

…r the auto industry. In 1995, Schneider and his team concepted “Cuervo Nationfor Jose Cuervo Tequila, Diageo, an unprecedented integrated event-marketing campaign that he is still executing for Cuervo today. Later, Schneider created the POX Secret Agent viral marketing campaign widely recognized in Businessweek, the New York Times Magazine and the book Buzz – Harness the Power and Influence and Create Demand. This project has since become a Harv…

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Sign up for Jai Uttal’s Awakening Bhakti online course

…Sign up for Jai Uttal’s new Awakening Bhakti online course starting March 1 on Where Is My Guru! Dive into the vast ocean of Bhakti Yoga through singing, Japa, prayer, offering, laughing and crying. Awaken and nourish the seed of devotion within yourself in this four week online course. Share, explore and open your heart through mantra, song and Divine remembrance….

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Marketing

…to build relationships with their fans. UFO helps artists maximize these connections by ensuring that each artist’s online presence is a genuine extension of their onstage identity.” Jana Fisher is an artist manager and digital marketing expert who has been with United For Opportunity since 2009. Her deep knowledge of the entertainment industry encompasses talent management, social media, email marketing, crowdfunding, branding, digital and print…

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Distribution

…ial fan to a branded artist site in order to capture all possible information on the person buying music. Obviously this creates the opportunity for the artist to communicate with their fan. We also put a tremendous effort to drive potential fans to see a live performance, sign up for the artist’s e-mail list, meet the band and buy product at the show. This is the best retail experience as it includes the live experience, a personalized moment wit…

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Internships

…of my life. After graduating SUNY New Paltz and looking to further my passion for music, I decided to look for an internship at an independent record label and joined United for Opportunity. UFO was the perfect model as most artists are going indie nowadays. In addition, I was learning from the best as Steven Saporta and Peter Casperson are veterans in the music industry. In my time at UFO, I’ve learned how the industry is changing and why so many…

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