United For Opportunity

Digital Marketing

Jana Fisher – Digital Marketing

“The Internet provides artists with countless opportunities to build relationships with their fans. UFO helps artists maximize these connections by ensuring that each artist’s online presence is a genuine extension of their onstage identity.”

Jana Fisher is an artist manager and digital marketing expert who has been with United For Opportunity since 2009. Her deep knowledge of the entertainment industry encompasses talent management, social media, email marketing, crowdfunding, branding, digital and print design, street teams and direct-to-fan sales. She designed and built the UFO site you are currently visiting. She recently started UFO’s Los Angeles office.

Polina Pekurovsky – Digital Marketing

With a background in music journalism, Polina Pekurovsky brings unique editorial insight and hands-on content creation skills to the UFO team. Starting out as a musician, she transferred her passion for music into her career. She hosted her own college radio shows, held a position as the Alternative Music Director of KUPS 90.1 The Sound and wrote for local music publications in Minneapolis and NYC. Polina got her start working directly with artists through running social media for musicians with Rabbit Rabbit before joining UFO/Invasion in 2022 as a Marketing Associate, where she assists our roster with digital marketing, content creation, graphic design, video editing, and copywriting.

Radio

peter Peter Casperson – CEO

Peter Casperson comments on radio:
“Due to the volatile and ever changing nature of radio, we align ourselves with numerous radio promotion services specializing in every format. Due to the volume of releases we work, we have terrific relationships with all these independent companies. We offer comprehensive support to the genre-specific experts we hire case by case. In order to be effective in contemporary radio you have to have a strong working relationship with radio promotion experts who are motivated to develop artists with you over time and not just looking for a 8 week job. We know the good guys.”