Marketing

Online Marketing

janaJana Fisher – Online Marketing

“The Internet provides artists with countless opportunities to build relationships with their fans. UFO helps artists maximize these connections by ensuring that each artist’s online presence is a genuine extension of their onstage identity.”

A graduate from Stetson University in DeLand, FL with a double major in Digital Arts: Sound and French, Jana Fisher joined the Invasion Group/United For Opportunity team in 2009, where she heads online marketing for artists and labels. She uses her expertise in web development and graphic design to provide Invasion/UFO artists with consistent branding across online and print platforms. Her passion for helping artists express their unique voices online fosters authentic connections with fans through social media and email marketing. She uses the cutting-edge tools in the UFO arsenal to deepen these relationships through exclusive, direct-to-fan sales campaigns where fans can buy a special bundle without ever leaving the artist’s website. Jana also heads up street team development for UFO, getting fans engaged and personally invested in the success of artists they care about. She is an active artist and performer in the NYC music scene. She designed and built the UFO site you are currently visiting.

Tour Marketing and Publicity

gdevitoGreg DeVito – Tour Marketing

“UFO provides a home to artists where they can place their trust in the talented and experienced personnel. The staff is both creative and forward thinking when it comes to developing marketing plans and utilizing promotional tools.”

Originally from Denville, NJ, Greg attended University of Florida and New York University, earning a Bachelor’s in Economics. Being a self-taught musician and avid music fan, Greg decided to forego the traditional career path of an Economics major and instead pursue his passion for music. He began his career at artist management company Sophistic Arts before finding a home at UFO, where he heads up the tour marketing efforts of the UFO marketing team. Greg’s background as an agent at TBArtists and Hoplite informs his perspective on tour marketing and allows him to provide UFO clients with additional booking support.

Radio

peterPeter Casperson – CEO

Peter Casperson comments on radio:
“Due to the volatile and ever changing nature of radio, we align ourselves with numerous radio promotion services specializing in every format. Due to the volume of releases we work, we have terrific relationships with all these independent companies. We offer comprehensive support to the genre-specific experts we hire case by case. In order to be effective in contemporary radio you have to have a strong working relationship with radio promotion experts who are motivated to develop artists with you over time and not just looking for a 8 week job. We know the good guys.”

Read more about Peter